Register today!

Google, Mountain View, CA, May 10-11

We have a secret.

What if I told you there’s a gathering every year where your industry gets together? Where people talk, shake hands, close deals and have fun?

We’ve put on The Small Business Web Summit since 2011 to be that one place. It’s a private retreat where you will meet the partnership, marketing and development leaders of the companies selling cloud software to small businesses.

 

Vendors

Do you make software as a service or mobile apps for small business?

Channels

Do you distribute cloud software to small businesses?

Resellers

Do you sell and service cloud software for small business?

Investors

Do you invest in B2B cloud software?

Agenda

Stories from the trenches

We host The Summit twice a year to create a space just for us, the executives of the SMB cloud software industry.

It's a time to network, close deals, and most importantly, learn from each other how to reach this difficult market.

Tuesday, May 10

8:30am
BREAKFAST

10:00am
Reach small businesses by building on Google Apps

Rahul is responsible for the Global Business Success of Google Apps and Search for Work, including Product Direction, GTM approach, Solution Management, Business Development and ISV Ecosystem

Rahul Sood
Rahul Sood
Managing Director, Apps and Search at Work
Google for Work

10:50am
The Platform Economy

Dr. Evans outlines results from research identifying 176 platform companies worldwide with a market valuation of US$1 billion or more. Some platform companies have become household names, such as Amazon, Alibaba or Uber, but there are many others of significant size and scale that hail from different areas of the world that are less known. They are all reshaping the world economy.

Peter Evans
Peter Evans
Vice President
The Center for Global Enterprise

11:30am
Riding the Channel

Thomas is the Global Vice President of Revenue at Dropbox. More than 500 million people around the world are using Dropbox, and take Dropbox to work at more than 8 million businesses. His aspiration is to have, over time, tens and tens of thousands of resellers of Dropbox.

Thomas Hansen
Thomas Hansen
Global Vice President, Revenue
Dropbox

12:30pm
LUNCH

1:00pm
Birds of a Feather

Meet people in similar fields as you. Talk about your problems. Make connections for after The Summit.

Peter Clark

Growth marketing

Peter Clark
Product and Growth
AdRoll

Kevin Ramani

Sales

Kevin Ramani
Head of Sales
Close.io

Ronny Tey

Platform ecosystems

Ronny Tey
CEO
OneSaaS

2:00pm
Practical advice for platforms -- why integrated payments will scale your business and capture value

Practical advice on how software platforms should be thinking about integrated payments, as well as insight into the options for building payment functionality and the benefits and challenges associated with each.

Matt Marino
Matt Marino
New Market Expansion
WePay

2:00pm
Pitching Every Midsize Business in America (for Fun and Profit)

Figuring out every midsize business in the country is tricky – but if you can do it, you can pitch a lot of them... fast. I'll share two stories from the trenches about how we got the data to run outbound sales campaigns targeting SMB at ridiculous scale, as well as how you can do the same.

Anand Kulkarni
Anand Kulkarni
President + Co-founder
LeadGenius

2:30pm
Why GoDaddy Stopped Running SuperBowl Ads

Everyone has seen the GoDaddy SuperBowl ads. For a long time they were an iconic fixture in the SMB Internet marketing space. But, GoDaddy did not do one this year. In fact, GoDaddy doesn’t do a lot of the same things these days. GoDaddy’s Chief Product Officer, Steven Aldrich, will tell you the story about what has changed, what they learned about advertising, and how they're communicating with SMBs today.

Steven Aldrich
Steven Aldrich
Chief Product Officer
GoDaddy

2:30pm
Customer Success is Eating the World

How customer success is changing how we acquire and retain customers. The customer experience is now amplified with reviews, social and online mentions- engaging and maintaining those relationships are critical to succeed. We use customer service as a differentiator and have won awards that said we were in the top 10 of all software companies

Chris Campbell
Chris Campbell
CEO
ReviewTrackers

3:00pm
Empowering the Next Great SaaS Platforms

As an early member of Google's go to market team for Google Cloud Platform, Damon brings frontline experience working with SaaS companies from SMBs to unicorn startups & enterprise orgs. Damon will share some common challenges he sees in the market and give a look at what's next in cloud computing.

Damon O'Connor
Damon O'Connor
‎Cloud Platform Territory Sales Manager at Google
Google

3:00pm
Building brands that scale businesses with social media

Learn how to implement sales selling from the person who pioneered CRM with GoldMine and reimagined it with Nimble. Social is changing the buyer journey. Learn how to build a self sustaining brand and network filled with prospects, customers and their influencers.

Jon Ferrara
Jon Ferrara
CEO
Nimble

3:30pm
BREAK

4:00pm
Is the ecommerce opportunity changing in 2016?

Karen and Lin are veterans in the ecommerce market. They chat about the shifting trends facing the market in 2016 and how software vendors like ourselves can continue to build our businesses, despite headwinds facing our customers.

Karen Baker
Karen Baker
Founder
ShipperHQ

Lin Shearer
Lin Shearer
Marketing & Business Development Consultant
Formerly eBay/Magento

4:00pm
Maximizing the Salesforce investment

How we used Salesforce ISV tools at CirrusPath to maximize our Salesforce adoption and investment.

Ryan Huff
Ryan Huff
CEO & Co-Founder
CirrusPath

4:30pm
Bootstrapped in Nebraska

In 2006, Dan Co-Founded BuilderTREND in Omaha, Nebraska, a place as far from Silicon Valley as one could imagine. Yet today, over 400,000 BuilderTREND users make BuilderTREND the leading web-based and mobile technology solution for residential construction firms in North America. Dan tells the story of building a tech powerhouse where no one thought it was possible.

Dan Houghton
Dan Houghton
Co Founder and EVP of Sales
BuilderTREND Software.

4:30pm
Engineering the Sales Team

Building a sales team that rakes in >$1M in sales was no walk in the park. We've learnt that the hard way! We hope this talk makes it easier for the next engineer founder (and others!) Learn how we measured, contrasted, and make accurate predictions. Avoid traps like overlooking the 'people' and 'art' aspect e.g. positioning the sales team as customer advisors, value based selling and churn.

Ali Syed
Ali Syed
Founder / CEO
EZOfficeInventory

Suresh Balasubramanian
Suresh Balasubramanian
LiveHive

5:00pm
HAPPY HOUR

7:00pm
PARTY! (Steins Beer Garden, 894 Villa St, Mountain View, CA)

It's our annual open bar, courtesy of Microsoft. Let's be honest. This is where all the real work gets done at The Summit.

Wednesday, May 11

9:00am
BREAKFAST

10:00am
The State of the B2B SaaS Market

Mattermark collects and organizes comprehensive information on the world's fastest growing companies. Dawn Poulos, Vice President of Marketing at Mattermark, will present data collected by Mattermark's technology that identifies specific SaaS market trends, overall ecosystem health, and individual SaaS category performance in The State of The B2B SaaS Market.

Dawn Poulos
Dawn Poulos
Vice President of Marketing
MatterMark

10:50am
Why SaaS companies are foolish to ignore the reseller channel

The IT channel is not a cottage industry. It's a well developed existing channel of businesses selling, distributing, and maintaining software. CompTIA is the voice of the world's (IT) Information Technology industry. We will explain how this channel wants to work better with SaaS.

Dina Moskowitz
Dina Moskowitz
CEO
SaaSMAX

Annette Taber
Annette Taber
VP Industry Strategies
CompTIA

Tim Herbert
Tim Herbert
Senior Vice President of Research
CompTIA

11:40am
The outlook of investment in B2B SaaS

Tomasz Tunguz is a venture capitalist at Redpoint and writes about startups, fund raising, SaaS companies, and best practices for founders.

Tomasz Tunguz
Tomasz Tunguz
Partner
Redpoint

12:30pm
LUNCH

1:00pm
Birds of a Feather

Meet people in similar fields as you. Talk about your problems. Make connections for after The Summit.

Laura Roeder

Community development

Laura Roeder
Founder
Edgar

Cody Jones

Business development

Cody Jones
Head of Business Development
Zapier

2:00pm
How Ingram Micro/Odin is pivoting its channel partners and their millions of customers to the cloud

Ingram Micro is one of the biggest distributors of licensed software. As the market shifts to cloud software, Ingram Micro has to adapt. After acquiring a number of technology companies, including Odin, Ingram has been systematically developing a go-to-market strategy to enable its channel to leverage the cloud software market. In this session, we will share what we have learned.

Tarik Faouzi
Tarik Faouzi
VP Global Cloud Partners and Solutions at Ingram Micro Cloud, Odin
Ingram Micro Cloud

2:00pm
From 0 to 60: The Fastest Model for Customer Advocacy

Advocacy at it’s core is about delighting your customers. With a couple cupcakes and funny videos, we saved our company thousands of dollars. I’ll also talk about getting started with a brand new community, sharing how we grew our number of advocates by 600% in the first 3 months.

Hannah Shain
Hannah Shain
Director of Marketing
Cloud Elements

2:30pm
Standing out from the crowd in a Cloud Marketplace

Curtis leads a team that empowers Microsoft partners to build and grow cloud practices on the Microsoft cloud stack. He is passionate about helping Microsoft partners turn loyal customers into raving fans. Curtis brings almost a decade of experience at Microsoft and has a background in engineering.

Curtis Posner
Curtis Posner
US Director, Partner Cloud Practice Recruit and Enablement
Microsoft

Dwight Foster
Dwight Foster
Vice President of Channel and Business Development
Insightly

2:30pm
Key Growth Lessons: From Zero to Scale to Exit

Zack is Vice President of Growth at Hired Inc., a fast growing, Series C startup that is disrupting the traditional recruiting industry. Before joining Hired, Zack spent nearly 15 years growing three companies from infancy through successful acquisitions. Learn the war stories of how each of these companies found early traction and exit-level scale.

Vasil Azarov
Vasil Azarov
StartupSocial

Zack Onisko
Zack Onisko
Head of Growth
Hired

3:00pm
BREAK

3:30pm
Big outcomes in SMB: A look at how to achieve big exits for SMB-focused startups

Since 1999, Mark helped fund, grow and exit venture capital-backed startups as either an advisor, CFO, or VC, at companies including FreshBooks, Frank & Oak, Shopify and Varagesale. Mark is a frequent blogger on funding, growing and exiting startups at StartupCFO.ca.

Mark Macleod
Mark Macleod
Founder
SurePath Capital

3:30pm
Key Lessons from Starting a Growth Team

In 2015, we kicked off a growth team (2 analysts, 3 engineers) with the goal to increase revenue and funnel conversion rates on the website and in the product through A/B experimentation. This has been incredibly successful at Lucidchart - come learn some keys to success and pitfalls to avoid.

David Grow
David Grow
COO
Lucidchart

4:00pm
How I acquired my way into growth

Are you looking to continue to grow organically or accelerate your business by buying growth. Bob Ogdon, Chairman and founder of Swiftpage, will discuss how he acquired two companies, maintained control of the business, increased revenue 12x and sold one of the business to fund the transition of the other business Act! into the SaaS world. Join Bob and learn how to be a platform for a roll up play and the different financing options available.

Bob Ogdon
Bob Ogdon
Chairman and Founder
Swiftpages

4:00pm
How to optimize inside sales for the SMB market using data science

Too many cloud vendors are losing growth opportunities by not optimizing inside sales. Sam will show you how to use data science to identify your most promising leads and the right time to engage them. Backed by real data & real results, you'll learn how to grow your MRR - and increase your company's valuation with higher per-customer economics.

Sam Levan
Sam Levan
Chief Yes Officer (CEO)
MadKudu

4:30pm
The Marketing Stack of Today’s Top SMB Tech Providers

What products did companies like WordPress, Shopify and MailChimp use to scale their business? Datanyze Director of Marketing, Sam Laber, will present data on today's most successful SMB tech providers to help SaaS entrepreneurs build their marketing stack.

Sam Laber
Sam Laber
Director of Marketing
Datanyze

4:30pm
Building a High Velocity Inbound Lead Funnel

We can share key learnings on how we built a high velocity inbound lead funnel. Through a tested mix of inbound and outbound tactics and investment areas, we can map out how we learned to optimize based on funnel data, conversion signals, and prospect journey tracks. We can also talk about how to take the prospect on the journey from converted to customer, and strategies we have tested and implemented to increase engagement and up sell to higher-value products.

Seth Shaw
Seth Shaw
CRO
Wrike

5:00pm
HAPPY HOUR

There’s only one way to get there.

Google, Mountain View, CA, May 10-11

Register today!

It’s where everyone will know your name.

Google, Mountain View, CA, May 10-11

Register today!
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Get connected

This event is about getting to know people. Want to book meetings with these companies? Most attendees opt-in to sharing their contact information with other attendees. But you have to register to get the list!

99designs
ADP
Adroll
Advisr Consulting
Amazon
American Express
Amplifinity
ApexChat
AppDirect
AppSheet
Apptoto.com
Avalara
AWeber
Azuqua
Batchbook
Bench
Bento
Bill.com
Biztree
BuilderTREND
Chargebee
ChatWork.
Circleback
Cirruspath
Citrix/GoToMeeting
Close.io
Cloud Elements
Cloud Quarterback
Commerce Sync
Compass
CompTIA
Control
Datanyze
Device Magic
Diggen
Dispatch
Dropbox
Duda
Dyn
Ecwid
Email on Acid
Emma
Endurance International Group
EZOfficeInventory
Formstack
FreshBooks
Freshdesk
GetFiveStars
Gizmo Global
Global Accelerator Network
GoDaddy
Google
Google for Work
Grasshopper
Groff & Associates
Hired
Hootsuite
HubSpot
inDinero
InfoStreet.com
Infusionsoft
Ingram Micro
Insightly
Intuit
Jazz
Kabbage
Kashoo
Kickserv
LeadDyno
LeadGenius
Leadpages
Lending Club
Lendio
Lighter Capital
LiveHive
LocalWork.com
Loggly
Lucidchart
MadKudu
Magento
Manalto
Mattermark
MeetEdgar
Mercatus / Fortay
Meylah Corporation
MicroBiz POS
Microsoft
Moogilu
NETKILLER
Netskope
NewPath Consulting
NiftyImages.com
Nimble
Odin - Ingram Micro Cloud
Olark live chat
OneBill
OneSaas
Onix Networking
Ordoro
pamelaslim.com
PDSI
Pendo
Pipedrive
Pitney Bowes
pono.io
Priority Matrix by Appfluence
Qrvey
ReachLocal
Redpoint Ventures
ReviewBuzz
ReviewTrackers
RevLocal
rollApp
SaaSMAX
Salesforce
SalesforceIQ
SaneBox
SAP
Seqnc
SFS Capital
ShipperHQ
Shoeboxed
SignEasy
Signpost
Smartsheet
Socials
Spanning by EMC
Surepath Capital
Sush.io
Swiftpage Act!
Talkdesk
Tech Data
TerrAvion
Tesorio
The Center for Global Enterprise
Tiger Pistol
Timesheets
Totango
TSheets
Upwork
Webgility
WePay
WeWork
Workato
Wrike
Wrkbench.io
Xero
Zapier
Zendesk

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