Register today!

San Francisco, CA, March 21-22, 2017

By and for B2B SaaS
partnership and growth executives.

For 7 years, B2B SaaS executives across the industry put together this event because we need an intimate space to talk with others like ourselves.

The Summit is the B2B SaaS industry's retreat to talk about what's just happened this past year and how we're going to solve one problem:

Growing B2B SaaS businesses through partnerships, integrations, channels and platforms.

Meet, network, and close deals with the people who:

SaaS

Do you make SaaS applications for small and medium businesses?

Channels

Do you distribute cloud software to small businesses?

Platforms & API

Are you building an ecosystem of SaaS integrations?

Investors

Do you invest in B2B cloud software?

Who's coming?

Get introduced to any of these companies

Want to book meetings with these companies? Most attendees opt-in to sharing their contact information with other attendees. But you have to register to get the list!

2600Hz
ADP Marketplace
AODocs
AP Intego Insurance
AWeber
Able Lending
Advantaged NEP
Agendize LLC
Aircall
Align Commerce
Alignable
Allbound
Amazon Digital Services
Amplifinity
Andela
AppDirect
AppSheet
Audvisor
Autopilot
BEE free
Bench.co
BigCommerce
BizWatt
BlogMutt
Board Advisors
BookKeeping Express
Boomerang
Branch
BrightFunnel
Briza
Campaign Monitor
Capital One
Celigo
Cirrus Insight
Citrusbyte
Clearbanc
Cloud Elements
CloudKPI
Cloudcodes
Collage
CompTIA
Compass
Control
Crowdz
Delighted
Dex Media
Diggen
Distil Networks
DocuSign
Drip
Dropbox
Ecwid
Effin Amazing
Empowering Alliances
Endurance International Group
Eventbrite
Expensify
Fast Spring
FreshBooks
Freshdesk
FullContact
Funding Circle
GoDaddy
Goldman Sachs Growth Equity
Google Cloud
Grasshopper
GreenRope
Guideline
Gusto
Help Scout
Hyperwallet
Inc. Magazine
Infusionsoft
Ingram Micro Cloud
Insightly
Intelisys
Intercap (Carol Roth)
Intuit
JazzHR
Justworks
Kabbage
Kashoo
LaunchSquad
Leadpages
Lending Club
Lighter Capital
LiveArena
Local Search Association
LogMeIn
LumApps
Lyft
Manta
MeisterLabs
Microsoft
Microsoft Corporation
Mobitor
MoonClerk
Netsurit
Nimble
Nutshell
Occasion
Odin
OfferLogic
Office 365
Olark Live Chat
PROMO by Slidely
PandaDoc
Penton Channel Group
Pipedrive
Pixlee
Predictable Revenue
Prodoscore
Propelware
ReachLocal
Rocket Fuel
SAAS NORTH
SAASPASS
SaaSMAX
SaaSquatch
Saasler.com
Salesfolk
Salesforce
ScanSource
Shopify
Shyp
Signifyd
Skrumble
SkyDesktop
SkyKick
Slack
SocketLabs
Sonoma Partners
Square
StatX
Streak
Stripe
SurePath Capital Partners
SurveyMonkey
Sush.io
Swiftpage Act!
TP&P Technology
Timesheets.com
Unbounce
Veem
Verb Surgical
Voicy.ai
Vonage Business
WePay
WeWork
WebMerge
Wisestamp
Woofy
Xero
Yahoo!
Yola
Zapier
Zelkova Ventures
Zendesk
Zoho
Zoom Video

Agenda

Personal stories from all across B2B SaaS

The Summit is the only place you can talk directly with other B2B SaaS executives about what's happened over the past year and what they are doing next.

Tuesday, March 21

Meals
8:00am

BREAKFAST

Town Hall
8:00am

Town Hall: Seize the SMB Channel! How Microsoft and our partner network can help.

Eugene Chi
Eugene Chi
General Manager
Microsoft
Gretchen O'Hara
Gretchen O'Hara
General Manager
Microsoft
Dwight Foster
Dwight Foster
VP of Business Development
Nimble
Keynote
9:00am

Welcome

Sunir Shah
Sunir Shah
President
The Small Business Web
Keynote
9:30am

The Email Marketing Wars: The Constant Contact and MailChimp story

Eric Groves
Eric Groves
CEO
Alignable
Keynote
10:15am

Scaling your marketing organization

Dawn Verbrigghe
Dawn Verbrigghe
COO
Nutshell
Keynote
10:45am

Predictable revenue for SMB SaaS: The 4-step SaaS sales process

Collin Stewart
Collin Stewart
CEO
Predictable Revenue
Keynote
11:30am

WePay and Change: How we pivoted to supporting SaaS Platforms

Rich Aberman
Rich Aberman
Co-founder
WePay
Meals
12:00pm

LUNCH

Mentor Lunch
12:00pm

Mentor lunch: Everything sales

Collin Stewart
Collin Stewart
CEO
Predictable Revenue
Book lunch meeting with this mentor
Mentor Lunch
12:00pm

Mentor lunch: Scaling through channel partners

Sue Fernand
Sue Fernand
VP Channel Sales
Cirrus Insight
Book lunch meeting with this mentor
Mentor Lunch
12:00pm

Mentor lunch: Strategy at Microsoft scale

Gretchen O'Hara
Gretchen O'Hara
General Manager
Microsoft
Book lunch meeting with this mentor
Mentor Lunch
12:00pm

Mentor lunch: SMB Channel at Microsoft scale

Eugene Chi
Eugene Chi
General Manager
Microsoft
Book lunch meeting with this mentor
Mentor Lunch
12:00pm

Mentor lunch: Product / market development

Kevin Gibbon
Kevin Gibbon
CEO
Shyp
Book lunch meeting with this mentor
Capital
12:30pm

Workshop: How to get organized to raise funding

Mark MacLeod
Mark MacLeod
Founder
SurePath Capital Partners
SaaS Marketing
1:30pm

Pipedrive's road to 30,000 customers: business and personal growth

Andrus Purde
Andrus Purde
Head of Marketing
Pipedrive
Capital
1:30pm

The 4 key things I look for as an investor

Olga Lozovskaya
Olga Lozovskaya
Technology Investor
Goldman Sachs
SaaS Marketing
2:00pm

Growing the Salesforce AppExchange

Michelle Paitich
Michelle Paitich
Director, ISV Programs & Partner Success, AppExchange
Salesforce
Capital
2:00pm

A thoughtful discussion of Paul Graham's admonition never to speak to corporate development

Conan Reidy
Conan Reidy
VP, Corporate Development
Zendesk
Meals
2:30pm

BREAK

SaaS Marketing
3:00pm

Get more sales appointments! Creating highly scalable and targeted email campaigns.

Heather R Morgan
Heather R Morgan
CEO
Salesfolk
Financial Tech
3:00pm

Why we closed our API ecosystem

Jaleh Rezaei
Jaleh Rezaei
Head of Marketing
Gusto
SaaS Marketing
3:30pm

Don't try to beat the big companies: join them! A channel story

Stéphane Donze
Stéphane Donze
CEO
AODocs
Financial Tech
3:30pm

Our challenges and our victories distributing financial services as software

Brian Shields
Brian Shields
Head of Business Development
Funding Circle
SaaS Marketing
4:00pm

Amplify your growth through resellers

Lars Helgeson
Lars Helgeson
Founder/CEO
GreenRope
Financial Tech
4:00pm

Marrying enterprise and consumer to build a better SMB product

Jeff Rosenberger
Jeff Rosenberger
COO
Guideline
SaaS Marketing
4:30pm

Adventures in pricing!

Santiago Uribe Montoya
Santiago Uribe Montoya
VP Marketing
AppSheet
Financial Tech
4:30pm

Disruption through partnerships: lessons from building Stripe

Cristina Cordova
Cristina Cordova
Business Development & Partnerships
Stripe
Meals
5:00pm

HAPPY HOUR

Party
6:30pm - CLOSING

Hotel Zetta! (55 5th St., San Francisco)

Wednesday, March 22

Meals
8:30am

BREAKFAST

Town Hall
8:30am

Town Hall: Google Cloud takes questions on the biggest SMB SaaS ecosystem
(G Suite, Docs, Drive, GMail, Maps and more)

Adam Massey
Adam Massey
Director, Strategic Technology Partnerships
Google Cloud
Keynote
9:30am

Leading through vulnerability

Bart Lorang
Bart Lorang
Co-founder, CEO
FullContact
Keynote
10:00am

The FreshBooks journey: a 10 year overnight success

Mike McDerment
Mike McDerment
CEO
FreshBooks
Keynote
10:45am

Scaling SMB sales growth with referral partners

Larry Angeli
Larry Angeli
CEO
Amplifinity
Randy Fahrbach
Randy Fahrbach
Sr. Manager Channel Development
LogMeIn
Keynote
11:15am

Radicalizing the way enterprise apps acquire customers

David Barrett
David Barrett
CEO
Expensify
Meals
12:00pm

LUNCH

Mentor Lunch
12:00pm

Mentor lunch: Working with VCs

Jay Levy
Jay Levy
Partner
Zelkova VC
Book lunch meeting with this mentor
Mentor Lunch
12:00pm

Mentor lunch: Leadership

Mike McDerment
Mike McDerment
CEO
FreshBooks
Book lunch meeting with this mentor
Mentor Lunch
12:00pm

Mentor lunch: Marketing to SMB

Jon Ferrara
Jon Ferrara
CEO
Nimble
Book lunch meeting with this mentor
Ecommerce
12:30pm

Industry roundtable: A debrief on the ecommerce SaaS ecosystem

Blair Beckwith
Blair Beckwith
Developer Relations Lead
Shopify
Skye Spear
Skye Spear
VP, Partnerships
Signifyd
Suneet Bhatt
Suneet Bhatt
Chief Growth Officer
Help Scout
Channel Distribution
1:30pm

Approach to winning in SMB through multi-channel

Thomas Hansen
Thomas Hansen
Global Vice President, Revenue
Dropbox
Platform Strategy
1:30pm

Diamond in the rough: finding a rock star developer in a large ecosystem

Shelly Scott
Shelly Scott
Partner Strategy
Intuit
Jarred Keneally
Jarred Keneally
Developer Strategy
Intuit
Channel Distribution
2:00pm

Real talk. What is a SMB? How do they work? What they care about?

Carol Roth
Carol Roth
TV Host & Presenter
Platform Strategy
2:00pm

Lessons learned launching and marketing integrations from 800+ integrations

Wade Foster
Wade Foster
Co-founder & CEO at Zapier
Zapier
Channel Distribution
2:30pm

Two-tier distribution: How to reach millions of SMB customers at scale

Renee Bergeron
Renee Bergeron
Senior Vice President, Global Cloud Channel at Ingram Micro
Ingram Micro
Platform Strategy
2:30pm

Don't build it and they will come? Scaling a platform without building integrations

Scott Van Brunt
Scott Van Brunt
Business Development & Partnerships
Eventbrite
Channel Distribution
3:00pm

The pathway to creating a successful channel partner program

Kevin O'Brien
Kevin O'Brien
Vice President Strategic Alliances
JazzHR
Platform Strategy
3:00pm

Tough lessons about building an app ecosystem Slack learned the hard way

Jassim Latif
Jassim Latif
Partnerships
Slack
Channel Distribution
3:30pm

Dreams, dogs and love languages of the channel

Orrin Klopper
Orrin Klopper
CEO
Netsurit
Platform Strategy
3:30pm

A pivot worth a billion users: Lessons from transforming a struggling consumer app into a thriving SaaS startup

Mada Seghete
Mada Seghete
Co-founder
Branch
Meals
4:00pm

HAPPY HOUR

There’s only one way to get there.

San Francisco, CA, March 21-22, 2017

Register today!
Kissmetrics and Marketo
Bjoern Hermann, Compass
Sunir Shah

Brought to you by...

The Small Business Web is organized by SMB SaaS executives like yourself.

Interested in joining the executive? Let us know.

Sunir Shah
Sunir Shah
President
Bibdex
President
Christina Hug
Christina Hug
Manager
The Small Business Web
Secretary
Dwight Foster
Dwight Foster
Principal
Cloud@Scale Partners
Chair
Kevin O’Brien
Kevin O’Brien
Vice President Strategic Alliances
JazzHR
Director
Chris Generalis
Chris Generalis
Sr. Director, Alliances and Business Development
Celligo
Director
Matt Kane
Matt Kane
Head of Scale Partnerships
Dropbox
Director
Richard Gilbert
Richard Gilbert
Director, SME Partnerships & Business Development
Payoneer
Director
Dina Moskowitz
Dina Moskowitz
CEO
SaaSMAX
Director
Kurt Bilafer
Kurt Bilafer
Vice President, Sales & Customer Success
WePay
Director
Randy Fahrbach
Randy Fahrbach
Sr. Manager, Channel Development
LogMeIn
Director
Pam O'Hara
Pam O'Hara
CEO and Founder
Batchbook Software
Director emeritus
Thomas Hansen
Thomas Hansen
Global Vice President, Revenue
Dropbox
Strategic Advisor, Multi-channel sales
Blair Beckwith
Blair Beckwith
Developer Relations Lead
Shopify
Strategic Advisor, Ecommerce
Steven Larsen
Steven Larsen
Director, Strategic Partnerships
Xero
Strategic Advisor, Fintech
Cody Jones
Cody Jones
Business Development
Zapier
Strategic Advisor, Platform
Sue Fernand
Sue Fernand
VP of Channel Sales
CirrusInsight
Strategic Advisor, Channel ISV Partnerships
Crisantos Hajibrahim
Crisantos Hajibrahim
Product Evangelist
Vonage
Strategic Advisor, Telecom Platforms
Peter Labes
Peter Labes
Vice President Global Business Development
SkyKick
Strategic Advisor, Channel Distribution through Microsoft
Jay Levy
Jay Levy
Partner
Zelkova
Strategic Advisor, Venture Capital
Mark MacLeod
Mark MacLeod
Founder
Surepath Capital
Strategic Advisor, Growth Funding and Exits
Jason Hubbard
Jason Hubbard
CEO
YourGrowthExpert
Strategic Advisor, Growth Marketing
Matthew Baker
Matthew Baker
VP Strategic Planning
FreshBooks
Strategic Advisor, Research

Thanks to our sponsors!

Need to reach 350 B2B SaaS executives in an intimate setting? Contact us.

Hotel

We recommend Hotel Zetta at 55 5th St, San Francisco, CA

Zetta full? Try their sister hotel named Hotel Zelos a block away at 12 4th St., San Francisco, CA

One block in the other direction we recommend the Park Central Hotel 50 Third St. San Francisco, CA (A Starwood hotel - for the frequent travelers among us)

It's amazing. Take their word for it.

Register today!
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Alex Sirota
NewPath Consulting
As a SaaS reseller I need to be at the ground floor of the revolution happening with small businesses. The Small Business Web is the only organization brings together resellers like me and the SaaS vendors I work with.
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Allen Duet
Cloud Foundry at Pivotal Software
The Small Business Web Summit is my favorite conference to attend. The agenda really affords an opportunity to make contact with people, and the openness of the sessions brings frank and candid lessons forward about everything from business partnerships to technology challenges.
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Annette Taber
CompTIA
The Small Business Web Summit is the place to meet business savvy SaaS executives who are changing the world with their software applications!
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Arman Eshraghi
Qrvey
For a SaaS business catering to SMB; the only reason I can think of for not attending The Small Business Web Summit is that they don't know about it.
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Darryl Oliver
Ingram Micro
Our first Small Business Web Summit was impressive. The Keynote and breakout presentations were great content for all of us selling the importance of the channel to Small Business. I'm looking forward to the next one!
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Hannah Shain
Cloud Elements
The Small Business Web is an exciting organization bringing together the right mix of young, hot companies with seasoned veterans leading some of the most successful global tech companies. If you're looking for connections, look no further than SBW.
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Jamie Lin
Gizmo Global
The Small Business Web Summit is a great place to talk with SaaS providers to understand how they are running businesses. Great tips and solid metrics.
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Joe Bardenheier
Endurance International Group
I am very impressed with the set up, location and organization of The Summit and would highly recommend it for any organization involved in working with SMB oriented solutions.
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Joel Slatis
Timesheets.com
We have been coming to The Small Business Web Summit for several years. The knowledge we gain makes it a highly recommended, valuable resource for any serious SaaS organization.
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Kevin Hunt
ReviewBuzz
This was my first Summit event and it was terrific. I've been events over the past 2-3 years where I'd hoped to be connecting and learning from peer companies, partners and advisors. This event delivered big time. I'll be back next year!
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Kevin Raheja
HubSpot
The Summit was incredibly resourceful and met the objectives I was hoping for: insightful content from the speakers, interesting industry discussions and connecting to SaaS peers and SMBs.
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Laura Roeder
MeetEdgar
The Small Business Web Summit should not be missed for any working in the SMB SaaS space.
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Mark MacLeod
SurePath Capital Partners
This is the goto gathering for leaders of SMB-focused SaaS companies. I look forward to it every year.
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Matt Marino
WePay
An excellent networking event and forum to discuss how software platforms can help empower small business owners.
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Naruby Schlenker
Ordoro
The Small Business Web Summit is the most valuable conference I attend each year. It is an opportunity to meet and get to know the top business development people in other companies in our space. I leave each year with new ideas and action items on how to grow our business.
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Pete Lamson
Jazz.co
For any SaaS business seeking to penetrate the SMB market, and network with those who have successfully done so, The Summit is a terrific event. I will be back.
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Ronny Tey
OneSaas
The Small Business Web Summit is one of the most productive and fun event I've attended this year. It's a great venue to meet up with current and new partners in the small business app ecosystem.
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Sam Laber
Datanyze
The Small Business Web Summit provides a highly intimate setting for SMB professionals to share best practices and learn from some of the best minds in B2B tech.
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Santiago Uribe
AppSheet
The Small Business Web Summit is the right place to gain insights from your peers and to build meaningful connections that can truly help you drive your business.
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Shen Sivananthan
FreshBooks
The Small Business Web Summit is a rare opportunity to meet industry specialists in a casual, candid environment. The diverse crowd and collective experiences of the attendees provide a wealth of knowledge that's hard to find elsewhere in this competitive SMB space.
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Todd Eccles
Kickserv
I had a fantastic Summit reconnecting to old contacts and making new ones. I made some great strides in developing a new plan to open channels and partnerships. This Summit should be attended by anyone who runs or helps to run a SaaS company.
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Tom Peckenham
SFS Capital
The Small Business Web Summit is one of the best professional events I have ever attended. Smart, focused, well-produced and full of nice, approachable people all there for the same reason - to do business. I'll be going to everything they put on.

It’s where everyone will know your name.

San Francisco, CA, March 21-22, 2017

Register today!
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Get connected.

Over 1,000 B2B SaaS companies have joined The Small Business Web.

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